Analysis of firm’s internal as well as external strategy is important for the success of international expansion. Diversification is another important choice for companies in order to be successful in international markets. Business should also identify market information of the international markets in order to be successful. Business should first identify its competitive advantage before expanding into international markets. The success of international strategy is based on the identifying strategy to create value in the global market. The International strategy should be based on increasing firm value. Also Study: Positives and Negatives of Globalization for Business
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